Showing posts with label Isabel Oli. Show all posts
Showing posts with label Isabel Oli. Show all posts
"YES!" lists down the Top 20 Celebrity Endorsers
Vote for Best Female Endorser at CELEBRYTHING
Through the years, we've seen how celebrities were used as a product endorser and how it added up to the success of their showbiz career. In fact, some popular stars today—like Marian Rivera, Dingdong Dantes, Isabel Oli, Ryan Agoncillo, and Carmina Villarroel—were first seen in TV commercials before
joining the showbiz industry.
With all the advertisements we see on television, radio, newspapers, and even billboards, it just follows that a consumer will wonder, "How much do these celebrities earn from endorsements?"
In the October 2008 issue of YES! magazine, they interviewed executives from the advertising industry to describe how they choose a certain celeban authority who explained why consumers oftentimes believe in the statements of these stars in their commercials.
YES! also listed down 20 local celebrities who are always in demand and regarded as effective product endorsers.
"The list you see here is our own," clarifies YES! Editor-in Chief Jo-Ann Maglipon. "Our list is not writ in stone—this is, after all, a topic wrapped in some pretty serious secrecy—but it is one we stand by. With good reason: ours is an independent list using multiple sources, pursued fairly, and computed with disinterest."
Now, based on the estimated total income for 2008, PEP gives you five popular celebrities who made it in this year's "2008 YES! List of the Top 20 Endorsers."
Sharon Cuneta. There's no doubt that Mega Star Sharon Cuneta will be included in this list. It can be recalled that PEP also placed her on the third spot of our Top Celebrity Endorsers of 2007.
Third Domingo, creative director of Jimenez Basic advertising, tells YES!, "Sharon definitely is very effective. Do you know why? Because I think she really uses the product that she endorses. I think you can feel it, e. That's the best endorser, if he or she really uses the product the he or she endorses."
Aga Muhlach. This multi-awarded actor has been the main endorser of the number one famous fast food chain in the country, Jollibee, for a little less than two decades already.
In an essay written by Professor Rolando Tolentino titled "Si Aga Muhlach at ang Wholesome na Pakete," he described why Aga attracts advertisers.
Prof. Tolentino wrote, "[Aga is] the gentleman who keeps mum when it comes to controversies; the boy next door that a girl would like to bring home for dinner; the nice type who is well-scrubbed, sensitive, proper, almost shy. These qualities are exactly what advertisers are on the lookout for, particularly if their brand projects a ‘nice' image."
Kris Aquino. She has been dubbed as the queen of product endorsement for having 21 product endorsements attached to her name. In fact, she landed on the No. 1 spot of PEP's Top Celebrity Endorsers of 2007.
Maybe you're asking, "Why do advertisers love her?"
"Naniniwala talaga ang mga tao sa kanya," says Domingo. "Talagang 'pag nagsalita na siya, pinapakinggan. 'Tsaka she herself is already news material. 'Pag nakita siya sa TV, usually pinapanood na siya kaagad."
Piolo Pascual. His "I love you, Piolo" ad with Sprite has become very popular that whenever ladies see him in person they will scream the shout exactly the same phrase.
Cris San Gabriel, casting director for Adformatix Marketing Communications attributes Piolo's successful product endorsement not only to his good looks but also to his charisma and sincerity.
San Gabriels adds, "The guys is a wonderful person. Mabait 'yong tao, totoong tao. When you look at a person, kailangan, when you look into his eyes, nando'n 'yong sincerity."
Marian Rivera. Commercial modeling is not a new thing for the Dyesebel actress since this is the bridge that connected her into showbiz.
Advertisers like Marian as an endorser because of her "masa" appeal. San Gabriel explains, "The effectivity of a celebrity endorser should be based on the impact in the sales of the product they endorse."
Aside from her "masa" image, Marian also thinks that her viewers trust her as an endorser. In an interview with PEP, the young actress says, "Siguro masaya doon sa mga nagtitiwala sa akin sa mga commercials. Kasi dumadami talaga ang [endorsement ko]. 'Tapos ang nakakatuwa, lahat ng ine-endorso kong product, lahat sila nagre-renew ng contract—ang PLDT, ang Sunsilk..."
These are just five of the celebrities who are included in the first half of "2008 YES! List of the Top 20 Endorsers." Your favorite young stars such as Richard Gutierrez, Dingdong Dantes, Angel Locsin, Anne Curtis, and even boxing champ Manny Pacquiao also get a spot on this list.
Find out their ranks and why they are so in demand among advertisers when you grab a copy of YES! October 2008 issue, with Dawn Zulueta on the main cover, in magazine stands and bookstores.
Credits to Nerisa Almo of PEP
Polite & courteous young stars
STARBYTES By Butch Francisco
The other day, I wrote about how most of today’s new breed of stars are lacking in manners and hardly show any respect for people ahead of them in this business. Fortunately, we still have a few young stars who are polite and courteous. Here is my personal list.
Alfred Vargas — His parents and the Jesuits did a good job on him. He best exemplifies what proper education does to a person.
Pauleen Luna — She can swap jokes with people older than her, but without being disrespectful.
Dennis Trillo — He is Mr. Manners. Anywhere he sees you, he always has his hand extended to say hello.
Richard and Raymond Gutierrez — Very charming like their Ate Ruffa. They have the gentlemanly ways of their father Eddie and the warmth of Mom Annabelle (when she’s not on the warpath).
Lovi — Totally well-bred. If only all young stars could be like her.
Camille Prats — I knew her as a kid when we were with ABS-CBN. She brought her nice ways over when she moved to GMA 7.
Sunshine Dizon — She is very solicitous. When I appeared on Bakekang last December, she being the mainstay saw to it that I was okay and that the show’s staff was taking care of me. I will never forget that display of kindness.
Alessandra de Rossi — She may be the feistiest among today’s young stars, but she can also be very sweet (a trait she must have gotten from older sister Assunta). With Alex, she can show her fangs when she’s angry, but not to the point of rudeness.
Paolo Contis — Even in person he is very funny, but never obnoxious.
Isabel Oli — She is my favorite young Cebuana because of her very nice ways.
Mark Herras — He never let stardom get to his head. His every greeting is warm and sincere.
Yasmien Kurdi — She is the sweetest among the young stars today.
Oyo Sotto — Very quiet, but very polite.
Danica Sotto — She speaks her mind, but without being rude. I also have to say that her husband, Marc Pingris, is a true gentleman.
Dion Ignacio — In spite of his humble beginnings, he knows the basic rules on politeness.
Tyrone Perez — Even at the start of the StarStruck Batch 1 search, he already proved to be very courteous.
Katrina Halili — Even if she’s hot now, she remains unaffected. She still goes around giving everyone a warm hello.
Mike Tan — He is the embodiment of politeness.
Ryza Cenon — One time after the shoot of a Christmas plug for GMA 7, we all repaired to a restaurant for dinner and after the meal, she got the cheque. Oh, she’s not only nice and polite, but generous, too. But I couldn’t let her pay the bill, of course. I quickly handed it over to our executive producer (ha-ha-ha!). There really was a budget for that.
CJ Muere — He was well-taught by his parents on how to be politeand courteous.
LJ Reyes — You can joke around with her, but she doesn’t cross the line and is constantly aware of how to respect people older than her.
Ryan Yllana and Aileen Luna — They make a nice pair: Sweet and courteous.
Arci Muñoz — Her manners are as nice as her big, brown eyes.
Chuck Allie — We are gym buddies at Gold’s and that is our bonding.
Prince Stefan — He is Mr. Personality.
Mariel Rodriguez — I’ve never met her in person, but I was touched when she tried to get my number to thank me for a nice article I wrote about her.
Toni Gonzaga — Even if she is dead tired due to overwork, she still finds time to say hello.
Judy Ann Santos and Ryan Agoncillo — They bring out the best in each other. I haven’t met Ryan’s parents, but I’m sure they’re nice people based on how their boy turned out. Mommy Carol — I love her. She knows how to say thank you even for a small deed you’ve done for her.
Luis Manzano — He was very shy as a boy, but is surviving show business swimmingly well. One of Vilma Santos’ biggest accomplishments was to have raised him well.
You must have noticed that the list of GMA 7 talents is longer. No, I’m not saying that there are more polite young people in Channel 7. It’s just that I get to interact more with them. When I attended Deo Endrinal’s birthday party last year at the Teatrino, I was so touched by the fact a lot of young ABS-CBN stars were coming up to me to introduce themselves or just say hi. Although I felt old, it was good to know that we still have polite and courteous young people in both major stations.
The other day, I wrote about how most of today’s new breed of stars are lacking in manners and hardly show any respect for people ahead of them in this business. Fortunately, we still have a few young stars who are polite and courteous. Here is my personal list.
Alfred Vargas — His parents and the Jesuits did a good job on him. He best exemplifies what proper education does to a person.
Pauleen Luna — She can swap jokes with people older than her, but without being disrespectful.
Dennis Trillo — He is Mr. Manners. Anywhere he sees you, he always has his hand extended to say hello.
Richard and Raymond Gutierrez — Very charming like their Ate Ruffa. They have the gentlemanly ways of their father Eddie and the warmth of Mom Annabelle (when she’s not on the warpath).
Lovi — Totally well-bred. If only all young stars could be like her.
Camille Prats — I knew her as a kid when we were with ABS-CBN. She brought her nice ways over when she moved to GMA 7.
Sunshine Dizon — She is very solicitous. When I appeared on Bakekang last December, she being the mainstay saw to it that I was okay and that the show’s staff was taking care of me. I will never forget that display of kindness.
Alessandra de Rossi — She may be the feistiest among today’s young stars, but she can also be very sweet (a trait she must have gotten from older sister Assunta). With Alex, she can show her fangs when she’s angry, but not to the point of rudeness.
Paolo Contis — Even in person he is very funny, but never obnoxious.
Isabel Oli — She is my favorite young Cebuana because of her very nice ways.
Mark Herras — He never let stardom get to his head. His every greeting is warm and sincere.
Yasmien Kurdi — She is the sweetest among the young stars today.
Oyo Sotto — Very quiet, but very polite.
Danica Sotto — She speaks her mind, but without being rude. I also have to say that her husband, Marc Pingris, is a true gentleman.
Dion Ignacio — In spite of his humble beginnings, he knows the basic rules on politeness.
Tyrone Perez — Even at the start of the StarStruck Batch 1 search, he already proved to be very courteous.
Katrina Halili — Even if she’s hot now, she remains unaffected. She still goes around giving everyone a warm hello.
Mike Tan — He is the embodiment of politeness.
Ryza Cenon — One time after the shoot of a Christmas plug for GMA 7, we all repaired to a restaurant for dinner and after the meal, she got the cheque. Oh, she’s not only nice and polite, but generous, too. But I couldn’t let her pay the bill, of course. I quickly handed it over to our executive producer (ha-ha-ha!). There really was a budget for that.
CJ Muere — He was well-taught by his parents on how to be politeand courteous.
LJ Reyes — You can joke around with her, but she doesn’t cross the line and is constantly aware of how to respect people older than her.
Ryan Yllana and Aileen Luna — They make a nice pair: Sweet and courteous.
Arci Muñoz — Her manners are as nice as her big, brown eyes.
Chuck Allie — We are gym buddies at Gold’s and that is our bonding.
Prince Stefan — He is Mr. Personality.
Mariel Rodriguez — I’ve never met her in person, but I was touched when she tried to get my number to thank me for a nice article I wrote about her.
Toni Gonzaga — Even if she is dead tired due to overwork, she still finds time to say hello.
Judy Ann Santos and Ryan Agoncillo — They bring out the best in each other. I haven’t met Ryan’s parents, but I’m sure they’re nice people based on how their boy turned out. Mommy Carol — I love her. She knows how to say thank you even for a small deed you’ve done for her.
Luis Manzano — He was very shy as a boy, but is surviving show business swimmingly well. One of Vilma Santos’ biggest accomplishments was to have raised him well.
You must have noticed that the list of GMA 7 talents is longer. No, I’m not saying that there are more polite young people in Channel 7. It’s just that I get to interact more with them. When I attended Deo Endrinal’s birthday party last year at the Teatrino, I was so touched by the fact a lot of young ABS-CBN stars were coming up to me to introduce themselves or just say hi. Although I felt old, it was good to know that we still have polite and courteous young people in both major stations.
Isabel Oli at Paolo Contis, hiwalay na
Nakiusap naman sa amin si Isabel Oli na huwag muna siyang kulitinpara hingan ng pahayag tungkol sa break-up nila ni Paolo Contis.
"Sorry, I can't. Di ko pa kaya magsalita about it. And right now,
I'm in the hospital kasi my Dad is very sick. Operahan pa siya. Kaya sorry talaga. Di ko pa kaya. Hope you understand," text nito sa akin.
Umaasa naman si Paolo na magkaayos sila sa lalong madaling panahon dahil nandiyan pa rin naman daw ang pagmamahal nila sa isa't isa.
"Ang corny namang sabihing, cool off muna, pero siguro kailangan
lang muna namin ng space. I'm sure, magkakaayos din kami," sagot ni Paolo sa akin.
Aalis si Paolo sa April patungong Middle East para sa isang
basketball tournament para sa GMA Pinoy TV, at umaasa itong pagbalik niya ay magkaroon na sila ng panahon ni Isabel na makapag-usap para magkaayos sila.
